Should Port Miami Keep Their Cranes Or Make Them Flamingos?

Flamingos or Cranes?

Port Miami is the world’s busiest cruise port, surpassing 5.3 million passengers in fiscal year 2016-2017, and a major cargo port.  As such, the port has 260 foot gantry cranes to load and unload ships.  I see the cranes towering over Government Cut every time I drive to and from Miami Beach.  In his book All About Them, branding expert Bruce Turkel states that he made a recommendation to the mayor and County Commission to paint all of the cranes pink and black, thereby creating a flock of 260 foot flamingos.  I love the idea.  I think it would make for yet more photo ops of Miami.  What do you think, cranes or flamingos?

About The Author

Jennifer Felice Wollmann, PLLC


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