Edina Realty, a Minneapolis-St Paul real estate subsidiary of HomeServices of America, Inc., has decided to stop syndicating its listings to non-brokerage sites, such as Realtor.com, Trulia, and Zillow. Edina’s arguments are outlined in Inman News and bring up some interesting concerns regarding “advertising” on third party sites.
I work with several buyers and tenants who use third party sites to search for properties or obtain market information and I often do have to explain to them that the information they have gleaned from the site is incorrect, out-of- date, or not exactly reflective of what is happening in the local market.
For my sellers and landlords, I do put my listings on third party sites because I feel like the more eyes that see the listing the better the chances of selling that listing are.
What are your experiences with third party sites? If you are a seller, would you list with a brokerage that does not participate with third party sites?