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5 Ways Retailers Can Engage Consumers At Brick and Mortar Stores

Instagram Worthy – Miami Design District

 

  1. Make it easy for consumers to find what they are looking for. In a recent blog Is Veganism Going Mainstream, I discussed how Marshalls was making it easier for vegan shoppers to identify purses that coincide with the shopper’s values.  In addition to Marshalls highlighting vegan purses, Whole Foods also makes it easy for consumers following specific dietary guidelines, such as Paleo, Whole 30, Gluten Free etc., to find products that meet their requirements without them having to read every label.
  2. Make it experiential.  Whether you own or operate an individual store, a chain of them or a shopping center, the consumer has to experience something beyond the shopping itself.  Retailtainment was first used back in 1999 by sociologist and author George Ritzer
  3.  Make it interactive.  Books and Books, the independently owned local bookstore is amazing at interacting with their customers.  In addition to having knowledgeable staff, they have a cafe with great food, spaces for getting together and socializing and they offer book signings and readings by authors.  Patrons come early have dinner or a cocktail, socialize, buy the book, and interact with the author.  You can’t get that from online shopping and, in spite of technology (or maybe because of it) people want to have places where the can interact.
  4. Make it Instagram and Pinterest worthy:  Instagram, Facebook, Pinterest and the rest of social media has made it essential that whether it is food, clothing, real estate, spaces and places, whatever it is you are selling has to be Instagram and Pinterest worthy.  Two places in Miami do that extremely well.  Miami Design District and Wynwood.  Don’t believe me?  Go into Instagram and #miamidesigndistrict to view 158,000 posts or #wynwood to view over 2.4 million posts.
  5. Make it about community.   Several of the places already discussed such as Books and Books, the Miami Design District, and Wynwood are great examples.  FootWorks in South Miami has running clubs and helps train you for half and full marathons, Dharma Studio in Coconut Grove offers free yoga classes three times a week in the Grove, and Aventura Mall has all sorts of events scheduled throughout the year.  If you are in an area that has one, check with your local Business Improvement District and see how you can get involved to bring more traffic to your store.

 

 

 

 

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Buying Selling

Miami Real Estate – Plenty of Housing Data Due Next Week

The S&P Case-Shiller Home Price Index for December will be out on Tuesday followed by the Commerce Department’s new home sales report on Wednesday and existing home sales report on Friday.  These three reports will help give Wall Street, and the rest of the country, an idea of how the overall housing market is doing.

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Foreclosures

Bloomberg's Foreclosure Index Up 3.8% From One Year Ago

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Source: Bloomberg

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Foreclosures

Bloomberg’s Foreclosure Index Up 3.8% From One Year Ago

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Source: Bloomberg

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Buying Foreclosures Selling

Are Recent Improvements in Home Sales and Median Prices Here to Stay?

Both on a national and local South Florida level, home sales have been improving and in some areas median prices have actually been increasing.  Although we have been seeing a trend in increasing sales and decreasing  inventories in Miami-Dade County, Moody’s Investor Services estimates there will be an additional 8% decrease in home prices in 2010 due to an increased number of foreclosures, short-sales, and deeds in lieu of foreclosure sales that will be coming on the market.  Moody’s estimates are based on loans that are currently in some form of modification process but that will not be eligible for permanent modification.

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Foreclosures Mortgage information

Are You Eligible For a Loan Modification?

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Buying Mortgage information Selling

The Difference between Cost vs. Price

Sellers and buyers of real estate often fixate on what the price of a property is and in doing so, lose sight of the more important factor, cost.  Price is what you get for the property if you are a seller and what you pay for it if you are a buyer.  However, what affects both seller and buyer on a monthly basis is the cost.  In addition to principal, interest, taxes and insurance costs, there are maintenance costs and maybe association fees.

If you are a seller, consider how much it is costing you to carry that property each month you don’t sell it.  Based on the inventory of similar properties in your area vs the number of sales, you can calculate how much it is going to cost you to continue carrying that property for the average number of months it is taking to sell properties in your area.  I suggest you cut your sales price and take the loss upfront vs slowly  cash out each month.

If you are a buyer, realize that there has never been a better time to buy than right now.  You have a large number of options, the interest rates are the lowest they have been in decades and there is the government tax credit that expires at the end of April 2010.  If you are waiting for prices to go down lower, consider the cost of owning if the prices go down but the interest rates go up.  If prices come down 10% more, but interest rates inch up only 1% your monthly payments are going to be roughly the same.

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Buying Market Summary

Miami Existing Home Sales Rise in December

Although nationally existing home sales fell in December, sales of single family homes in Miami  were up 37% over November.  With the median price of both single family and condos down significantly and the  expiration of the first First Time Homebuyers Tax Credit coming up in April, sales are expected to continue rising in the first quarter.

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Buying Renting in Miami

Miami Real Estate – Should You Continue Renting Or Buy A Home?

Many economists are predicting a significant hike in home prices over the next 5 years, so if you are a renter who has been debating on whether or not now is the right time to buy, you may want to take a close look at the numbers.  In her article, Ten Cities To Go From Renting To Buying, Francesca Levy states that although renting isn’t always cheaper than buying in the ten cities mentioned in the article, home buyers are likely to get a good return on their investment.

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Buying Investment Real Estate

Foreign Investors Looking At U.S Real Estate

Now that the residential real estate market appears to have stabilized, investors are starting to look at U.S properties as potential investments.  According to Kevin Brass of the Wall Street Journal, groups of investors from Mainland China are still touring properties in the U.S.

With the decrease in real estate prices and the drop in the dollar in relation to other currencies, foreign investors are taking advantage.  Shouldn’t you be?